Why branding is necessary for your photography business

Sarah Rolling Photography is under construction! For the past few months I have been working with an incredible designer to do a head to toe makeover of SRP! Branding is such a crucial aspect of photography more than we realize. If you’re wanting to get those dream clients, elevate your client experience, and grow your business keep on reading! Here’s why branding is so important:

Establishes your business + credibility

When it comes to our work, our website and socials have to do the talking! First impressions are everything and your branding alone can be the deciding factor in whether or not someone reaches out to you! Having solid and quality branding creates the consistency and trust you want from your dream clients.

Attract your dream clients

This means having a website that speaks to your dream clients in a way that makes them even more excited to fill out your inquiry form. A way to get to know you better, see your incredible work, and seeing why choosing you to capture their most precious memories is one they’ll never regret.

With this rebrand I am focusing on attracting clients with a passion for adventure like me in order to capture more sessions that set my soul on fire!

Establishes trust

Your brand tells the world who YOU are. We buy from people not businesses. It is through your brand that we show who we are and why we do the work we do. I’m Sarah and I capture genuine moments that you can feel. Real, raw and candid moments you’ll want to relive over and over again. When they can understand or relate to who you are is when you gain that trust from clients and will want to book you!

Thank you so much for reading, friend!! I am so beyond excited to share the rest of this project with you!